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“With the largest segment of Hidesign customer is from 25-35 and second largest below 25, the main space for us to reach out to them has been digital. All our stores are fitted with TVs that play videos on the brand and new collections. Hidesign as a brand is full of stories because we make our own products and communication through videos helps us in connecting to our customers. It is often these stories and unique design and product philosophy that brings our customers back,” he adds.teen patti fan open url:j158.ccRetail Presence:?Lee Cooper boasts of an extensive presence in more than 100 countries. In India, the denim brand has a very strong presence in more than 150 cities with its primary markets in Mumbai, Bengaluru, Kolkata, Hyderabad, Pune, Delhi and Chennai. Lee Cooper sells through all key retailers including Central, Lifestyle, Reliance Trends, etc. with majority of its business coming from department stores. The brand has a SIS presence of more than 1,200 doors.teen patti fan open url:j158.ccLatest Collectionsopen url:j158.cc
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What’s the next category that you are addressing with product innovation?teen patti fan open url:j158.ccRetailers typically pre-order inventory a few months ahead of the season using forecasting tools. These goods then arrive at the distribution centre, where they are sorted, and 100 percent of the quantity is allocated to respective stores. A few weeks into the season a few styles get sold very fast. These ‘fast movers’ are ‘sold-out’ within the first few weeks, exhausting the quota for the entire season, thus causing a ‘stock-out’. Demand for these fast-mover item persists, yet in most cases the retailer is unable to replenish these styles owing to long manufacturing and transportation lead times and Minimum Order Quantities demanded by manufacturers. This inability to replenish the fast movers represents a ‘tangible opportunity loss’ for the retailers, hindering their ability to achieve targeted sales for the season at original marked-up price. Conversely there are many styles that perform poorly compared to their forecasted rate of sale. These ‘slow movers’ not only take up valuable retail space, preventing fresh, new product lines being displayed, but also bloat the working capital and block the open to buy (OTB) limits for the next season.teen patti fan open url:j158.ccFitness wearables are no longer just a matter of wrist straps or pieces of practical jewelry. Such technology now works via our clothing. Smart garments are all set to supercharge the fashion industry in the years to come.The rising demand for monitoring body activities through sensors is expected to surge the demand for smart clothing market over the forecast timespanopen url:j158.cc
“With the largest segment of Hidesign customer is from 25-35 and second largest below 25, the main space for us to reach out to them has been digital. All our stores are fitted with TVs that play videos on the brand and new collections. Hidesign as a brand is full of stories because we make our own products and communication through videos helps us in connecting to our customers. It is often these stories and unique design and product philosophy that brings our customers back,” he adds.teen patti fan open url:j158.ccRetail Presence:?Lee Cooper boasts of an extensive presence in more than 100 countries. In India, the denim brand has a very strong presence in more than 150 cities with its primary markets in Mumbai, Bengaluru, Kolkata, Hyderabad, Pune, Delhi and Chennai. Lee Cooper sells through all key retailers including Central, Lifestyle, Reliance Trends, etc. with majority of its business coming from department stores. The brand has a SIS presence of more than 1,200 doors.teen patti fan open url:j158.ccLatest Collectionsopen url:j158.cc
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